THE CHALLENGE: Predict

I believe that mixed reality is much more than just a gimmick. It has the power to transform all of our day to day interactions and bring brand stories to life in completely new ways. It will bring the deepest and most immersive storytelling directly to the consumer, with the potential to convert any place, any time. 

The following are proofs of concept, ideas of how a brand story can come to life in new and artful ways.

Big-Giant put together a small team to explore these ideas and to push the boundaries of how we are able to tell stories as a studio.