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THE CHALLENGE: Inspire Athletes
Nike is a brand with innumerable stories to tell and a mission "To bring inspiration and innovation to every athlete in the world".
Across the globe, Nike serves its employee athletes with world class workspaces that include rich immersive storytelling and a holistic approach to creating a healthy work environment.
I have been fortunate enough to be involved in bringing Nike's stories to life in state of the art facilities across the U.S. and Asia.
MY ROLES: Lead Environmental designer/
Production Designer /
Environmental Graphic designer:
_Leading small teams of designers
_Creating storytelling plans for large buildings
_3D Modeling and rendering large facilities
_Building presentations / Presenting to NIke leadership
_Curating Nike graphic and storytelling content
_Compiling large retail playbook documents
_Creating production files for built / printed elements
Team: Big-Giant
_Jason Bacon: Creative Director
_Joe Trussel: Senior Production Designer
_Parker Oubre: Environmental Designer
_Mark Shepherd: Environmental Graphic designer
_Derek Price: Environmental Graphic Designer
_Brennan Scott: Designer
Yi Jianlian Building
Nike Shanghai Campus
SUPPORT THE NEXT GENERATION
Yi Jianlian is a dynamic record-breaking athlete with a passion for supporting the next generation of players.
Nike honored Yi by naming its state of the art 9 floor building in Shanghai after him, and telling his story.
"Nike has been like an old friend to me. They've supported me since i was a rookie. We've worked and grown together over the past 20 years, and I'm honored that nike has named an office building after me. I hope to continue working with Nike to spread the spirit of basketball to more people and to influence more people to participate in the sport."
-Yi
Chandelier
For the main entry of the building I designed this chandelier that speaks to Yi's dynamic and explosive playing style. The sections of court flooring and court lines explode out from a central point.
The pieces resolve from specific viewpoints to create 2 differen images:
01
View looking up: Pieces resolve to a Nike logo framed within a basketball center court line
02
View from the balcony: The pieces resolve to a Chinese basketball logo framed in a key line.
Staircase Sculpture
For the main staircase I designed a vertically oriented sculpture that speaks to Yi's upward momentum and desire to lift up the next generation of athletes. Each side of the sculpture contains different content that revealis itself as the viewer walks up and around
Sculptural elements
Stories are made immersive with dimensional built elements on every floor. Every available surface is engaged to create a fully immersive space.
Graphic elements
Graphics throughout the building are designed to break planes and draw the viewer from one space to the next, making storytelling an integral part of the environment.
Meeting Rooms:
Large runs of meeting rooms on each floor are treated a continuous gradient of patterns and Nike iconography.
Nike Spaces
Distribution / APAC campuses / WHQ
INSPIRING ATHLETES
I've been fortunate enough to work on a wide variety of Nike branded environments across the globe. The visual language is always Nike, but the story is tailored to a local audience. The combonation of brand and local culture always creates dynamic and immersive results, that feel ownable to the communities that use them day to day. Below are some miscelaneous examples of my work.
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